MOBEXT AND SHAZAM SIGN A GLOBAL PARTNERSHIP

Mobext, the mobile business pure player of Havas Group, and Mobile Network Group announce today the signing of a global partnership between Mobext, the largest mobile agency, and Shazam, one of the world’s most popular mobile apps. The deal will provide clients around the world with direct access to best-in-class, innovative marketing technology solutions.
The agreement will provide Mobext with priority access to Shazam’s product roadmap, sharing and exchanging data for global retargeting and profiling. Shazam will provide Mobext with specific clusters created to deepen the understanding of mobile consumer behavior, as well as access to proprietary music prediction models.