T-Mobile selects the TIE Kinetix E-commerce Platform
Submitted by Monique Hoogkamer on Tue, 09/28/2010
P R E S S R E L E A S E
The Netherlands, Amsterdam, September 28, 2010
T-Mobile selects the TIE Kinetix E-commerce Platform
TIE Holding N.V. (TIE) announces that T-Mobile has implemented the TIE Kinetix E- commerce Platform for its new online phoneshop. The project has been carried out in cooperation with TIEs partner and online specialist, The Online Company.
After evaluation, T-Mobile selected the TIE Kinetix E-commerce Platform in order to radically modify its existing webshop. In addition, T-Mobile decided to outsource the entire IT platform, in order to achieve an optimal balance between the technological possibilities and the ever-changing business needs. The online innovation project has been executed by The Online Company, a company with a track record of online web projects for the telecom industry among others.
E-commerce is all about speed," says Erik van Laar of The Online Company. In order to limit the time-to-market, a high degree of flexibility is necessary. An optimal connection between back office systems and the front office is self-evident. The TIE Kinetix E- commerce Platform is ideal to make that link seamlessly.
In modern E-commerce it all comes to generating traffic and the conversion to sales. The bottleneck lies in the conversion. For an optimal conversion, a high degree of flexibility is necessary. This enables you to respond directly on the competition and to launch new products instantaneous. The boundaries of the existing IT capabilities of a company are quickly reached with the development speed of the web world.
We were looking for an easy-to use webshop for our customers, says Tessel Jarigsma, Director of Internet & New Media at T-Mobile. The TIE Kinetix E-commerce Platform has enabled us to minimize the number of steps related to placing an order. In addition, we are now able to offer richer content: customer reviews, upsell opportunities, stock information and detailed product descriptions. As a result thereof we are able to increase the conversion and generate more revenue from our webshop.
We are pleased with the selection of T-mobile for our TIE Kinetix E-commerce Platform, adds Jan Sundelin, CEO of TIE. We have extensive experience with large telecom webshops and it is our experience that the flexibility, the modular design and the high degree of controllability of our TIE Kinetix E-commerce Platform determines the online success of our customers.
Profile of The Online Company
The Online Company masters the entire spectrum of eBusiness and has been a major force in the online world for more than a decade. Its portfolio includes large, satisfied customers in various industries, who have been helped with their online activities in a wide variety of ways. The Online Company always has one clear objective: everything that it does must lead to higher conversion and sales. Moreover, The Online Company stands for quality and the ability to relieve its customers of their (online) concerns. With its hands-on mentality and personal approach, The Online Company ensures that the customers objectives come within reach. www.theonlinecompany.nl
Profile TIE
TIE (NYSE Euronext: TIE Holding) delivers innovative web centric, software based solutions that enable all trading partners in the supply chain to work seamlessly together on the major E-commerce processes of marketing, sales and fulfillment. With its TIE Kinetix concept, it provides a Total Integrated E-commerce process, embracing three innovative platforms for Business Integration (including e-invoicing, XML/EDI data synchronization), Content Syndication and E-commerce. The Total Integrated E-commerce solutions minimize the energy needed for a transaction lifecycle throughout the supply chain giving organizations the advantage to reduce cost and maximize revenue and profit.
TIE has more than two decades of experience in developing and implementing global E commerce standards. TIE is a listed company with offices in the United States, Australia, France and the Netherlands.
Further information:
TIE Holding N.V.
Jan Sundelin, CEO
Antareslaan 22-24
2132 JE Hoofddorp
The Netherlands
T: +31-20-658 93 33
F: +31-20-658 90 01
E: info@TIEHolding.com
W: www.TIEHolding.com
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