VRB Power appoints Justin K Lacey as Vice President, Sales and Marketing
RICHMOND, BC, March 3 /CNW/ - VRB Power Systems Inc. (TSX-V: VRB)
announces the appointment of Justin K Lacey as Vice President, Sales and
Marketing.
Mr. Lacey brings to VRB Power a wealth of knowledge and expertise in
marketing and selling complex, high technology product and services to
customers around the world. Most recently, Justin K Lacey was head of the
worldwide marketing efforts for the business aircraft division of Bombardier
Aerospace where his efforts contributed to an unprecedented growth in sales
around the world, particularly in growth and emerging marketing outside of
North America.
"I am excited to have an executive of Justin's caliber and energy join
the senior management team of VRB Power - I believe it's a testament to the
potential of the VRB Energy Storage System ("VRB-ESS(TM)") to meet a multitude
of customer applications and requirements throughout the world," remarked Mr.
Tim Hennessy, Chairman and CEO of VRB Power.
Mr. Lacey will be responsible for providing the strategic direction, as
well as day-to-day management for all aspects of marketing and communications,
sales, investor relations and capital markets. Over the next 12 months,
Mr. Lacey will be leading VRB Power's efforts to put into place a world-class
sales and marketing organization, and implementing well defined, integrated
sales and marketing strategies that result in sales growth in VRB Power's key
target markets.
"I am pleased to be joining VRB Power at such an important time for this
organization, and look forward to working closely with Tim Hennessy and the
rest of the senior management team to fully realize the significant potential
of the VRB Energy Storage System," remarked Mr. Lacey.
Mr. Lacey has a B.A. in Economics from the University of Western Ontario,
an MBA from McGill University, and a degree in International Business from the
Stockholm School of Economics.
Brian Beck, who held the position of Vice President of Sales and
Marketing, will move to the role of Vice President of Business Development.
"On behalf of the senior management team, and the board of directors, I
would like to thank Brian Beck for his significant contribution to VRB Power,"
said Mr. Hennessy. "Brian and Justin will be working closely to ensure a
seamless and timely transition," concluded Mr. Hennessy.
The company also announces the granting of 400,000 incentive stock
options to Mr. Lacey at a price of $.23 CAD for a period of 5 years. These
options will vest 50% after 1 year and the balance after 2 years of employment
with the company. These options are granted pursuant to the company's stock
option plan and are subject to regulatory approval.
About VRB Power
Headquartered in Richmond, Canada, VRB Power Systems Inc. is an energy
storage technology developer which is marketing, selling and manufacturing
products utilizing the patented VRB Energy Storage System ("VRB-ESS(TM)"). The
VRB-ESS can economically store and supply large amounts of electricity on
demand and is focused on stationary applications. It is a long life, cost
effective, low maintenance, efficient technology that allows for the
scalability of power and storage capacity independently. The VRB-ESS is
particularly beneficial to renewable energy providers, utilities and end users
through its ability to "inventory" electricity, allowing for the optimal match
of supply and demand.
The VRB-ESS is well suited for a variety of applications. Enabling the
provision of "firm" capacity from intermittent renewable generation such as
wind and solar; more cost effective and efficient generation of electricity in
remote areas; capital deferral for utilities; and load levelling (peak
shaving) applications. The VRB-ESS is also capable of providing backup power
solutions including applications for utility sub-stations and
telecommunication sites. The VRB-ESS is characterized by having the lowest
ecological impact of all energy storage technologies and is unlike most other
conventional energy storage systems that rely on substances such as lead or
cadmium.