Paris, 19 May 2010 - TOUTABO (FR0010621722 - MLABO) signed a partnership with NEXT PERFORMANCE, the French leader in (re) Targeting marketing

In a move to further development its internet activity, Toutabo announced an exclusive partnership with NEXT PERFORMANCE that will apply to it's the sale of magazines and subscriptions on the internet.

This partnership will allow Toutabo increase its visibility on the Internet and its recruitment of new customers.

Toutabo retained the NEXT PERFORMANCE offering based on the quality of the company's technology and the extent of its coverage of the internet.

About NEXT PERFORMANCE: The Social (re) Targeting Company

Next Performance is the leading French ReTargeting company, with 1 billion advertising delivered per month and more than 100 customers....

Based on its innovative and proprietary  technology, Next Performance helps recapture lost Sales and bring customers back trough its retargeting technology and personalized ads

NEXT PERFORMANCE delivers Personalized dynamic Banners, advertising the last products seen and a personalized content An Algorithm provides product ads more consistent with the Internet user 's profile Premium Network display: over 27,000,000 monthly unique visitors Customized rules of remarketing

About TOUTABO - Your Magazine Subscription Center -

TOUTABO was created in February 2005 with the goal of being a key actor in the consumer loyalty programs based on the sale of magazine subscriptions.

The company is the editor of the internet sites for its subscription offer (over 750 titles sold by subscription and over 4000 titles sold by the issue) and for its digital press offer.

The trademarks "Toutabo", "Abonnement Presse", "Abonnement Magazine", "Abonnement Enfant", "" and are trademarks property of the Toutabo Company, registered with the INPI

The company is listed on the Marché Libre of the Nyse EURONEXT Paris, Code ISIN: FR0010621722 - Mnemonic code MLABO

It is reminded that the direct or indirect sale to the public of financial instruments giving access to the equity shares of TOUTABO is limited to qualified Investors (art 411-2 of the French financial monetary code).

General Manager : Franck Chauveau
Tel: +33 1.75 47 81 60

Vincent Karachira
T : +33 1 48 04 53 21
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