Tangibal Group will using the event as an opportunity to showcase two new interactive game formats –
“Interactive Story telling” where the audience can chose what happens next in the advert – content has been kindly provided by Unilever brand “Lynx” and
“Arcade” a game where the audience can guide a frog through a pond adventure by waving their hands. This game will be in 3D.
The event is targeted at media agencies and brands to showcase the potential of interactive cinema
Dominic Berger who is speaking at the event said “We recognized early on that content would be king in this media format and I am pleased that we have now developed some very exciting new game formats with our partners iO in Italy – following extensive positive audience research both in the UK and Norway I am confident that these new formats will show brands the compelling and engaging nature of our burgeoning onscreen interactive advertising network”
**END OF NEWS RELEASE**-
Tangibal Group plc is an independent, exchange listed company in the marketing and advertising segment.
This news release may contain certain forward-looking statements, expectations, intentions, strategies and beliefs regarding the future. All statements contained herein are based upon information available to the management of Tangibal Group plc as of the date hereof, and actual results may vary based upon future events, both within and without the
control of the management, including risks and uncertainties that could cause actual results to differ materially.
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Tangibal Group plc, 45 The High Street, Hampton Wick, Kingston upon Thames, Surrey, KT1 4EH, Great Britain
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ISIN: GB00B46RHX45; German Code: TFG; WKN: A0YF5U