By the end of May 2011, based on the October 1st until May 31st period, HOMAIR Vacances has recorded a 37% increase of its booked sales vs. the same period during the last fiscal year. Excluding the impact of the AL FRESCO acquisition, the HOMAIR standalone booked sales are up 6.2% over the same period.
While seasonality patterns of the bookings cycle do not allow to extrapolate yet these results into a 12-months level, this performance leads to upgrade the consolidated 2011 sales growth target to "close to 30%" vs. the previous target of "above 20%".
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Bookings as at August 31st: September 5th, 2011 (after market closes)
ISIN code: FR0010307322
Corporate website: www.homair-finance.com
E-commerce website: www.homair.com
Homair Vacances: a leading specialist in mobile-home holidays
The Group is the French leader (and the 3rd player in Europe) of the mobile-home holiday market in which it operates exclusively, with c.8,000 units for the 2011 season. In 2010, the Group reported revenue of ¤46.6 million. For the 2010 season the Group has offered holidays in over 6,600 mobile-homes spread across 101 selected or company-operated campsites.
A total of 92% of these stays is sold directly to customers via the Internet, catalogues and the telephone. Internet sales accounted for 64% of direct bookings in 2010, compared to around 34% in 2004.
The Company has leveraged its French customer base to expand its holiday parks offer in major Southern European countries (Spain, Italy, Portugal and Croatia), where it generated 27% of its revenue in 2010. It also sells holidays in Great Britain, Belgium, the Netherlands, Germany, Denmark Italy and Spain.
Note: fiscal year-end is September 30th ("year n" refers to fiscal year ended September 30th, n).Information réglementée
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