Groupe ID : smartFOCUS and Initiatives & Developments sign partnership agreement to develop loyalty management and CRM market


Initiatives & Développements completes its value chain adjusted to consumers loyalty programs by adding smartFOCUS’s multi-channel marketing software.

Boston, USA and Paris, France – December 17, 2009 - smartFOCUS, a global leader in multi-channel marketing software, has signed a partner agreement with leading global loyalty marketing European leader, Initiatives & Developments, under which the group will integrate, operate, and resell the full smartFOCUS Intelligent Marketing software suite as part of its loyalty management solution to its European customers and prospects.

Paris-headquartered and listed on the Euronext market, Group ID is an expert in the development of consumer loyalty management solutions and customer relationship management (CRM) programs. The company creates and executes loyalty and CRM initiatives for some of the leading companies across Europe, including Carte Bleue VISA, l’Oréal, Microsoft, British Telecom and Havas Voyages, bringing together purchasers, communities and partners through its technology, consultancy and processes.

Curt Bloom, president, smartFOCUS International, said: “The Group ID partnership significantly increases our footprint across Europe and we welcome Initiatives & Developments to our growing community of international marketing services partners. Organizations continue to refocus marketing investment in programs to retain customers for longer and increase customer value through better service, cross selling and up-selling initiatives. We are already supporting Initiatives & Developments team in a number of customer and prospect engagements, underlining the momentum Group ID have the in what is a large and fast growing market sector, and the value our software solutions add to their offering.”

Marcelo Scaglione, Chief of the executive board for Group ID, said: “We needed an innovative yet proven solution to deliver the level of scalability, functional depth and ease-of-use needed to deliver an unsurpassed breadth of offering to the loyalty management and CRM program marketplaces. Our search for a software solution led us to smartFOCUS, and an offering which combined everything we needed to easily and cost effectively deliver relevant and targeted marketing communication, as well as increase campaign results and marketing return on investment for our customers.”

About Initiatives & Développements

Group ID is a specialist in the development of consumer loyalty programs and CRM solutions.
Group ID creates “privileges” in order to bring brands closer to their communities of clients, retailers, partners and employees.
Initiatives & Developments is quoted on Alternext - FR0010354407-ALIDA (July 2006). Headquartered in France, Group ID is present in 6 European countries and EMEA.

President of the supervisory board: Christian Quérou
Vice President of the supervisory board: Christophe de Sagazan
Chief of the executive board: Marcelo Scaglione
Press Contact on behalf of Group ID:
Geraldine Sivel Tel. +33 (0) 1 47 59 51 06

About smartFOCUS :

A leading international provider of multi-channel marketing software and services, smartFOCUS and its Intelligent Marketing solutions integrate data to deliver the most powerful analysis and customer insight, enabling communication across the entire marketing operation.
More than 700 companies worldwide rely on smartFOCUS to inspire customers, improve results and transform marketing performance. Clients and partners include AAA, ABN AMRO, ASOS, Centre Parcs, EasyJet, EMI, Epson Europe, Equifax, Eurocamp, Harrods, Hilton International, Landal Green Park, Manchester United FC, QVC, Rabobank, RCI-GVN, Société Générale and Sony Europe.

Quoted on London, smartFOCUS is headquartered in Bristol (UK) with operations in the U.S., Europe and Asia Pacific.

Contacts Presse : Laurie SantaLucia, Hazel Butters
UK Tel : +44 20 8996 1653 / +44 77 8068 7813 - US Tel : +1 617 401 2171 / +1 617 291 9899

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