the French Leader in Adult E-commerce,
announces the official launch of its dating service
DreamNex has launched new instant messaging software intended specifically for online dating, Dial-Messenger.
In beta test since March 2007, the software was launched officially on Monday on the SexyAvenue.com website with the addition of a “Dating” section.
An innovative concept: dating software
The use of instant messaging software intended specifically for SexyAvenue’s online dating service offers a number of advantages for users:
• Dial-Messenger allows for instant and practical dialogue with all connected users, making it user-friendly and offering the instant messaging functions with which internet users are familiar.
• The software enables users to remain connected without having to stay on the website, so that they do not miss out on any chat opportunities and can be notified of new messages immediately. It also enables DreamNex to promote its other activities.
• Users’ photographs can only be seen by users they have authorised. Initial contact is therefore always done without photographs, which favours meeting people and avoids the phenomenon of excessive interest in the best photographs, making dating chances fairer.
Fun and commitment-free dating in a monitored and moderated environment
Users are free to choose whether they are looking for love or just fun, for example by filling in their profile with sexier photographs from their private album, which can only be viewed by other users by invitation.
This freedom offered to users is strictly monitored in order to maintain a clean and respectful environment. Each profile is validated before being put online, chats are monitored and warnings identify any suspicious use. Incorrect profiles are amended or deleted. This permanent moderation is performed by an in-house team with the support of two specialist service providers.
Rapid success for this complementary business line
Thanks to its large audience of over 20 million visits per month, DreamNex has been able to launch this complementary new business line in a short space of time. In the first month, DreamNex was ranked No. 4 in the online dating sector in France in terms of audience (source: Médiamétrie, March 2007).
Patrice Macar, Chairman and CEO and founder of DreamNex, comments: “The introduction of a dating service on SexyAvenue confirms our strategy of launching complementary activities offering strong potential. This buoyant sector presents clear potential for growth and we intend to capitalise on this trend by taking an innovative approach tailored to our audience. Our aim is clear: to establish ourselves rapidly as market leader in adult dating services.”
Dreamnex: French leader in Adult E-commerce
In February 2000, the current Chairman and CEO of DreamNex launched SexyAvenue.com, the first website with a sleek, up-market positioning dedicated to the sale of adult products and distribution of adult content .
In less than six years, DreamNex has become the French leader in its sector. The SexyAvenue.com website attracts over 20 million visits each month (source: Médiamétrie, June 2007). DreamNex generated revenues of ¤34 million and operating income of ¤5 million in 2006.
Corporate website: www.dreamnex.com
E-commerce website: www.sexyavenue.com
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