BARBARA BUI : BARBARA BUI : Partnership signed with the Chalhoub Group in the Middle East


The BARBARA BUI Group announced the conclusion of a regional agreement with the Chalhoub Group for the representation of its brand in the Middle East. This partnership will take effect for the distribution of the Summer 2008 collection.

A strategic partnership in a high potential market

In line with its international expansion strategy with high-quality partners, BARBARA BUI has chosen to work with the Chalhoub Group, the leader in the distribution and representation of luxury brands in the Gulf countries.

Based in Dubai, the Chalhoub Group is present in 14 Middle Eastern countries and manages the distribution of more than 200 brands in the world of beauty, fashion and art of living. “Thanks to its perfect knowledge of the markets and consumers, the Chalhoub Group will help BARBARA BUI to expand in this very high potential region" said William HALIMI, CEO of BARBARA BUI.

The contemporary and elegant offer of BARBARA BUI, combined with the Chalhoub Group’s 50 years of experience and knowledge of this region are strong assets for the future growth of the brand. “We are very excited about developing BARBARA BUI in the Middle East. The fashion market is growing up fastly and we are certain that the BARBARA BUI’s offer is in perfect harmony with the needs of the market and the aspirations of our clients” commented Patrick Chalhoub, co-CEO of the Chalhoub Group.

“We are very confident with this agreement, which marks the start of a long and effective collaboration” added the two directors.

A new key stage in international growth

After the distribution partnership signed at the end of 2006 with the Moscow based Bosco di Ciliegi Group, this representation agreement confirms the expansion of the BARBARA BUI Group internationally.

About the Chalhoub Group

Founded in Damas in 1955, the Chalhoub Group is today the ambassador of luxury in the Middle East. A family company and leader in the distribution and representation of more than 200 luxury brands in the Gulf countries, the company designs appropriate strategies for each sector to guarantee the brands real growth, both locally and regionally. With more than 3,700 people, the group’s success is based on the very experienced professional teams, with a sense of quality and luxury.

Barbara Bui will publish its 2nd quarter 2007 turnover on July 25, 2007 at 8:00 am.

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